Recently, a new innovation has taken the advertising world by storm: retail media networks. These advertising platforms allow third-party brands to market to retailers’ customers through the retailers’ various sales and marketing channels. And while companies like Amazon, which pioneered the trend, focused on offering their ecommerce channels to advertisers, a growing number of businesses […]
VC and growth investors in private companies are pulling back on funding — a potentially long-term trend impacting high-growth brands.
Retailers are navigating an ever-changing landscape, including macroeconomic factors that are challenging profit margins and shifting consumer trends that are changing the way their teams work. But executives can set their business on a path to profitability, driven by improved customer experiences and reduced operational costs. Want to know how? Enter the digital HQ. This […]
During this Retail Innovation Conference & Expo sneak peek, Erica Vallecorsa sits down with Kiri Masters, author and Head of Retail Marketplace Strategy at Acadia. Kiri will be leading our Marketplaces Track, and will present on the past, present and future of marketplaces. Listen in to get her thoughts on new challenges, new opportunities and […]
Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia’s branded ecommerce site, robust content strategy and seamless beauty discovery platform, we see a new era of online shopping for the beauty consumer. Fiona Co Chan, Founder and CEO of Youthforia, has focused on leveling up the way sustainable skincare and makeup […]
Uniqlo reportedly plans to expand its North American footprint by 10% by opening 20 to 30 stores annually to reach 200 locations by 2027.
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace.
Wise brands are adopting smarter ways to build their campaigns, by separating print and digital comms but calling on the power of both for maximum effect.
