Europeautonews

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Mercedes taps F1 team to keep up with Tesla in race for efficient EVs

Mercedes' F1 team is working on new projects developing parts for mass-market EVs, that include batteries, invertors and new generations of motors.

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Nio plans to take on VW with budget European EV for under $33,000, report says

Nio boss William Li said the Chinese automaker would attack VW “more strongly than before.”

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Small automakers and suppliers challenged by new cybersecurity regulations

Israel's Argus Cyber Security found that 38 percent of suppliers and 17 percent of automakers ranked budget issues as the biggest challenge in complying with new cybersecurity regulations.

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Wolfgang Porsche announces final term on VW supervisory board

Wolfgang Porsche plans to serve for one more term on the automaker's supervisory board before he retires from the position.

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Gentex takes stake in Israeli thermal camera company

Gentex, supplier of high-tech rearview mirrors, dimmable glass and automotive electronics, is investing in and collaborating with an Israeli company that has created a small thermal camera.

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Ford wins reversal of $105 million trade secrets U.S. court award

A federal judge said that while Versata Software offered sufficient evidence of a contract breach, it did not offer evidence to let jurors calculate damages accurately.

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Europe's automakers race to decarbonize ahead of deadline

Automakers are turning to sustainable energy, "green" aluminum and asking their suppliers to pitch in as they aim for carbon neutrality across their value chain.

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The power of post-purchase: How automakers can maximize customer lifetime value

Enhancing the post-purchase experience can help OEMs build customer lifetime value and stand out in a slowing automotive market. Keeping a keen focus on these experiences will increase brand loyalty and set the foundation for success and differentiation in the marketplace. As a digital transformation expert, Publicis Sapient explores three recommendations for automakers that can leverage the power of data to maximize customer lifetime value.

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VW plans Cupra-style EV subbrand in China

The Tavascan electric SUV will be the launch model for a subbrand positioned as a lifestyle marque aimed at younger buyers in China.

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Mercedes CEO says cutting ties with China is 'unthinkable'

Decoupling from China, the world's second largest economy, was "unthinkable for almost all of German industry," Mercedes CEO Ola Kallenius said.