Digiday

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Marketing Briefing: Marketers, agencies report it's 'the perfect storm' as new business pitches slow

The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.

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4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy

The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.

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A year after coming under Axel Springer's control, Politico's Europe and North American businesses are closer than ever

Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.

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Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok

Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.

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How publishers can prevent cyberattacks after Fast Company's hack

Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches.

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After Kim Kardashian’s SEC settlement, influencers working with brands could face more scrutiny – and fines

On Monday, the SEC announced it had reached a $1 million settlement with Kardashian over her 2021 post promoting the crypto asset EthereumMAX.

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How sportsbooks and publishers are rethinking the terms of content-based sponsorships

The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.

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Productivity app Notion goes global with OOH efforts

As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.

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Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up

Consumers’ rabid interest in gaming IP has effects beyond streaming numbers. The popularity of game-inspired shows can flow back into the games themselves, as shown by the sharp increase in Cyberpunk 2077 activity following the release of “Cyberpunk: Edgerunners” in September.

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Lime's new ad campaign puts efficiency on par with sustainability

Lime's latest campaign in Berlin and Washington, D.C. and San Francisco continues the company's focus on local markets.