Moz Blog

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Announcing the Local SEO Certification from Moz Academy

43% of local marketers say that there aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and…

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Going International: 15 SEO Steps for a Successful Expansion

Making the decision to expand to a foreign market is a challenging undertaking. Each market has its own specificities in terms of language and culture, different from your local market. This article will guide you through the different SEO processes needed in order to expand and conquer…

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Optimization Tips for Your SEO Career (and Your Life)

Co-host of The SEO Mindset Podcast, Tazmin Suleman, shares the process she went through that took her from self-doubt to empowerment, along with some actionable tips to help change your mind about what you can achieve.

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Local Pack Headers: Curious, Overlooked Clues to the Mind of Google

Which local pack element is hiding in plain sight, has no industry name (despite being present in at least 33% of SERPs), and has curious behaviors which, up until now, have been little explored? It’s the thing I’ll call “local pack headers”. What are they, and why are they important?

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Sam Torres (she/her)

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Social Media Competitor Analysis: The Complete Guide

Here’s a detailed breakdown of how you can analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.

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Transitioning to GA4: Is this the Right Analytics Move for Your Team?

As you've likely heard, Google plans to fully retire Universal Analytics for GA4. Here's what you should know before the transition.

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How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]

Both SEO and PPC are used for a common goal — search engine marketing — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using…

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Ready for S'more? The MozCon 2022 Day Two Recap

Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more!

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Freshness & SEO: An Underrated Concept

After working with a news organization and testing the learnings from that work on other sites, Chris and his team started to see the immense power that freshness updates could produce in SEO. In this post, he explains why the entire SEO community has underrated the concept of “freshness”, and how…